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AFC Condemns FIFA Over World Cup Rights Deal Ahead of UEFA Emergency Meeting
The AFC accuses FIFA of ignoring confederations in a deal selling World Cup commercial rights to private investors, leading UEFA to arrange an emergency meeting to address governance concerns.

The Asian Football Confederation (AFC) has publicly accused FIFA of undermining football’s foundations by proceeding with a major commercial deal without consulting the confederations. This accusation comes just before UEFA is set to hold an emergency meeting to discuss the implications of FIFA’s actions.
FIFA recently agreed to sell a 20% stake in a newly created company controlling the commercial rights for all global tournaments to Thrive Capital, a private investment firm led by Joshua Kushner. The AFC, representing 47 member associations across Asia, strongly condemned this move in a letter sent by its president, Salman bin Ibrahim al-Khalifa. The letter, seen by the Guardian, highlights the AFC’s concern that FIFA acted unilaterally without involving the confederations, which are crucial stakeholders in international football governance.
This dispute signals a growing tension within world football’s governance structure. The AFC’s stance suggests a potential shift in the balance of power, as confederations seek greater influence over commercial decisions that affect the sport globally. The sale to Thrive Capital represents a significant step towards involving private investors in football’s most valuable assets, raising questions about transparency and the role of external capital in the game’s future.
The timing of the AFC’s criticism is particularly important, as UEFA has announced it will convene an emergency meeting on Thursday. This suggests that other major football bodies share concerns about FIFA’s recent commercial dealings and their impact on the sport’s governance and financial landscape.
Looking ahead, the emergency UEFA meeting may result in coordinated efforts by the confederations to challenge FIFA’s approach or to demand more transparency and inclusion in decisions about commercial rights. The outcome will be closely watched by clubs, players, and fans worldwide, with potential long-term effects on how international football is governed and financed.
Source: theguardian.com



